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Every meaningful collection of data is a model of the world that is continually being updated by the people who use it. Digital information tools are basically windows and levers for people to look at and interact with a model. On a mechanical level, this framework takes some digital tool that your organisation wants to adopt, the Target System, and uses a Staging Model to gather your current data into a single model of the world ready to be copied to the Target System.

On a social level, this framework brings the people who depend on your data into the core transformation phase and the testing and refinement cycles, so that the technical task of data mapping becomes an organisation-wide transformation exercise that allows your organisation to safely prepare for the move to the Target System.